I’ve worked with some big brands delivering successful brand partnership campaigns
The Times & The Sunday Times – Academic Audiences
The brief.
In a world full of uncontrollable media, fake news and volatile politics, The Times & The Sunday Times knew in 2020 that they needed to engage with a younger audience to ensure future generations understand the world through considered journalism, as well as sustain future growth of their brands.
What was created.
Working in partnership with Universities nationwide, students were offered free access to all content to help broaden their knowledge. Each partnership consisted of bespoke marketing material, an engaging social campaign plus the chance for a student to win the opportunity to write for The Times.
The results.
Over 4,000 subscriptions delivered to date
More than £50,000 in University marketing channels value secured
Prestigious Universities signed up to the programme
Sport England – BloominGirls
The brief.
In 2014 there was a problem in the UK; young women aged 14-17 weren't engaged in sport. Sport England wanted to find a way of challenging young women's perception of the relevance of sport in their lives and empowering them to want to make a change.
What was created.
As a result, BloominGirls was born; a lifestyle campaign presenting sport in their language with a free one-day festival where girls were given the opportunity to trial a mix of sports. Partnerships with Boohoo, Make Up Academy, Batiste & Babyliss rewarded them for taking part.
The results.
80% increase in participation
1.3 million young girls engaged in the local area
96% of girls who participated felt more positive about sport
Loyalty Programmes
HSBC JADE
The brief.
In 2015, HSBC wanted to drive ‘loyalty behind reason’ from HSBC Premier’s high-net-worth customers, through an exclusive, luxury membership programme. In order to engage with members, brand partnerships needed to be at the core of the programme.
What was created.
A bespoke global loyalty programme for the world’s most high net worth individuals, with brand partnerships centered around exclusive VIP access, experiences and rewards. Partners included Mandarin Oriental Hotel Group, Etihad Guest and Small Luxury Hotels of the World.
The results.
JADE launched globally in seven markets and continues to provide strong financial return:
93% of the client base has registered for JADE (and counting)
$1.6bn revenue has been generated by JADE clients
O2 PRIORITY
The brief.
Priority is O2’s customer reward programme, supporting the business in driving loyalty in an increasingly competitive market. In 2015, partnerships were required to deliver across big customer passions in an engaging way to ensure loyalty was maintained and churn remained low.
What was created.
A range of high-profile partnerships with some of the UK’s leading brands, delivering exciting and engaging rewards and content to customers. These brands included Homebase, Blockbusters, Audible, The Hut Group, Holland & Barrett, Charles Worthington, Oasis, Oliver Bonas, Boohoo, Silk Fred, ASOS, Taylor Made, ProDirect, Debenhams and Pizza Express.
The results.
Negotiated one of the top 20 performing offers on O2 Priority; generating over 17,000 in-store redemptions, 60% in new customer acquisition and over £12,000 in revenue for a nationwide brand
Thousands of new customers acquired who spend more and stay longer
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